Website performance directly influences the site's visibility on search engines, affecting the site's ability to attract and retain visitors. Search Engine optimisation As a result, it's essential to conduct a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

A Site audit is a method that helps you identify challenges that could be preventing your site from ranking well on search engines. These problems can range from technical errors to content-specific problems.

One of significant aspect of website performance is page loading time. A slow website not only creates a poor user experience but also impacts search engine rankings. By an SEO audit, you can identify reasons for slow website speed and take corrective steps.

Moreover, an SEO audit also highlights the quality of content on your website. High-quality, appropriate content is crucial for improved search engine rankings. The audit can reveal if your website contains duplicate content, irrelevant keywords, or poorly optimized meta tags, leading to reduced SEO performance.

Additionally, an SEO audit can help you know whether your website is properly optimized for mobile devices. With a large number of internet users accessing the web via mobile devices, it's crucial that your website is optimized for mobile viewing for better user experience and improved search engine rankings.

Additionally, an SEO audit can reveal any broken links or pages that are resulting in 404 errors, both of which can badly impact user experience and SEO ranking. The audit is intended to highlight these problems, allowing you to fix them right away and enhance your site’s performance.

In conclusion, it’s important to remember that an SEO audit also assists in developing an efficient SEO strategy. By understanding what's working and what's not, you will be able to devise a strategy that's customized to your website's particular needs which will enhance its performance, increase visibility, and draw in more online visitors.

To sum up, the importance of website performance and a thorough SEO audit shouldn't be underestimated. Always conduct regular SEO audits to identify and fix potential issues that could be affecting your site's performance. This proactive approach will keep your website current, user-friendly, and well-ranked in search results, therefore driving more traffic and ultimately, realizing business growth.